Australian to charge $2.95 a week for all online content
Tim Dick
October 18, 2011 – 2:02PM
News Ltd will soon charge readers of The Australian $2.95 a week to view all content on its website and mobile phone and tablet applications, as the country’s largest newspaper publisher experiments with alternative sources of revenue in the face of falling advertising receipts.
It will be the first paywall for a general newspaper in Australia, an experiment that has achieved mixed success overseas by newspapers and magazines including The New York Times, the Financial Times and The Economist.
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