Coles banned from advertising frozen bread as ‘Freshly Baked’.

Coles have been doing this for years, that’s why their “bread” and other related stuff only lasts for a day!…and Coles customers were not aware of this – Crikey. Just a warning will do and make sure to replace Freshly Baked with Freshly Reheated.

http://www.abc.net.au/news/2014-09-29/coles-banned-from-advertising-frozen-bread-as-freshly-baked/5776650